• EXPLORIUM: a laboratory for the rapid testing of omnichannel business strategies in a realistic environment.



  • About Us

    Who We Are

    Explorium is a platform for businesses to rapidly test new omni-channel models, strategies, and technologies. It serves two primary objectives: to create a culture of experimentation within retail organizations, and to discover new retail propositions that meet the demands of the omni-enabled consumer.

    Our Mission & Vision



    Explorium is about discovering the future. We help businesses to have a deeper understanding of consumers and customers by creating engagements that will drive business impact.



    • Enabler for the Fung Group and its partners to help define the future of retailing.
    • Experiment platform allowing companies to experiment and promote innovation.
    • Experiential destination where Shanghai consumers come to immerse themselves in an experience.
    • Evolving community for business innovators to realize and share business ideas.
  • Discovering The Future


  • What do we do?

    Meet the demands of omni-enabled consumers

    We create meaningful experiments and engagements that will drive business impact.


    How do we do it?

    Customer Obsession

    We help business units focus their strategy, energy and investments around a deeper understanding of their customers to help businesses grow.

    Experience-led Innovation

    We help partners create engagement with their customers through meaningful experiences.

    Performance Driven

    We back our omni-channel business findings with big data and analytics solutions that uncover patterns and pursue breakthrough ideas.

  • Location

    LiFung Plaza, 2000 Yi Shan Road, Minhang District, Shanghai

    (Metro Line 9, He Chuan Road, Exit 1)


    Open Saturday & Sunday 10:00 - 17:00

  • Connect With Us

    Subscribe to our Wechat and download the Explorium APP


    Our APP @ APP Store

    Our APP @ Google Play

    Email Us

  • Our Company

    Explorium is an initiative of the Fung Group.

    The Fung Group is a privately-held multinational group of companies whose core businesses are sourcing, logistics, distribution and retail. The major shareholder is Fung Holdings (1937) Limited, a privately-held business entity headquartered in Hong Kong. The Group’s listed entities are Li & Fung Limited (SEHK: 00494), Global Brands Group Holding Limited (SEHK: 00787), Convenience Retail Asia Limited (SEHK: 00831) and Trinity Limited (SEHK: 00891). The Fung Group employs 45,100 men and women across 40 economies worldwide, with total revenue of over US$24.8 billion as of December 2015.


    Given this wide reach, the Fung Group has a huge stake in understanding omnichannel not just for ourselves but for our businesses and business partners globally. Explorium is in collaboration with data technology leader IBM and brand activation company Pico. It has the potential to shape the future of retail.